The Lembas Folk

Branding

A cookie for every mood :)

The Lembas Folk, is a home bakery located in Tagum City, Philippines. Their specialty are premium cookies with a wide variety of flavors that range from local to international.

For this brand, we had to create a new logo and visual identity that conveyed the fun of baking and eating cookies. The brand needed to look fun but also human, and by doing so, the brand was able to connect with their consumers.

In order to complete the look, we created characters inspired by the cookies, by taking the logo as a base, these unique characters began to take shape. And finally they were accompanied by cookie-inspired quotes and taglines.