Sugardough Bakehouse

Branding & Illustration

Sugardough is an innovative offer in the field of pastry shops in El Salvador. Desserts are a complex art, each one requires high attention to detail, organization, and great creativity; so it’s necessary to have a strong and elegant visual identity to be easily identified.

The brand's imagetype was inspired by the buttercream decorations on cupcakes and the happiness that desserts bring to people's lives, and the good memories that come with them.