Fortress Of Solitude
Toys and Games

Branding & Illustration

Fortress Toys and Games is a toy shop based in Mount Pleasant, Texas; and we were contacted to help them refresh their brand. The new visual identity was inspired by love for classic collectible toys, such as: toy soldiers, robots and vintage rockets. Since the brand also needed to be fun and flexible, we designed a mascot alongside the logo. Frankie Fortress sure is eager to give everyone a warm welcome into their toy fortress.

The illustration style used in the logo and icons is easy to understand and apply into different materials, and the color palette was heavily inspired by the vibrant colors that vintage toys had.