Tribu, ergonomic
baby carriers

Illustration & Packaging Design

Tribu is a Salvadoran brand dedicated to keeping baby care simple and natural. They teach parents the ways of nurturing their families with easy to learn solutions, one of them being their Ergonomic Baby Carriers. They use handmade cotton fabric to support local businesses and they’ve earned a certification by the International Hip Dysplasia Institute (IHDI), since regular baby carriers can be harmful for your baby’s legs.

What was our assignment? To design a new packaging for their new carrier collection. The new visual identity was inspired by nature and the many families of the animal kingdom and how they keep everyone close to each other. By using a jolly and pastel color palette we were able to create not only a new packaging, but also a new visual identity for them.