Spiweirdtual Mind

Branding

CLOTHING TO RAISE YOUR VIBRATIONS

The brand’s identity was inspired by stepping outside of what’s considered normal and expressing yourself in an eccentric way. Going against the norm could usually be defined as being “weird.” It also speaks to my journey of “finding” your true self.

The logo symbolizes our maximum power, the capacity to love. And marks the path to expand the inner consciousness. The Sun icon symbolizes above all the source of light that allows life. It thus provides vital energy, heat and allows all organisms to grow and manifest.

And for the visual identity we used organic and freeform waves to evoke the spirit’s freedom. No wave is the same, because no spirit is created the same way. Minimal iconography has been used to represent dierent emotions, such as: happiness, spirituality and strength.