SO Soft Serve

Branding

Enter the world of Soft Serve

SO Soft Serve is a new ice cream shop in Kuwait. They specialize in ice cream that makes you feel good. By having special flavors inspired by the region as well as classics such as vanillla and chocolate, they want their clients to feel excitement as well as feel indulged by their tasty treats.

We helped them with their branding and social media, by creating a logo that represented the act of eating ice cream, and the outcome, the happiness that you get from it, we landed on a fun and simple logo, and this continued to the visual identity where we created a system based off that concept. This opened the doors to many possible uses, from stationery, to ice cream cups, packaging and even merch.